That space, by the way, is huge and growing.

We have high hopes and expectations and we’re confident it’s going to be a major player in the hard seltzer space.” “These are looking at Sonic’s iconic flavors in a whole new way in a hard seltzer format. It was an easy conversation and the buy-in at all levels was quick,” Mossman said. At some point the idea came to us to reach out to Sonic to collaborate. “We are close in Oklahoma City and longtime friends of Sonic personally at the brewery. COOP will handle the initial production of the hard seltzer product and gauge what the market opportunity is from there.

Available flavors also include Ocean Water, Orange Pineapple, Mango Guava, Melon Medley, Classic Lemonade and Lemony Berry. During the media call, Sean Mossman, COOP’s director of sales and marketing, said he thinks this platform is “going to be huge,” as it leverages Sonic’s signature beverages like Cherry Limeade and Original Limeade. The hard seltzers were created in partnership with fellow Oklahoma City-based brand, COOP Ale Works, and have 5% alcohol volume. They will not be available at drive-in restaurants. They will be available beginning May 1 at select retailers in Texas, Oklahoma, Kansas, Arkansas, Nebraska and Missouri.

Sonic also launched new licensed products, including a Chili Cheese Coney-flavored Monster Slim Jim, available now at select convenience stores and retailers nationwide.īut the head-turning news from a product development perspective is the chain’s foray into the adult beverage category with the new Sonic Hard Seltzers.

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