WORD ART TEXT TO LOOK LIKE SHOUTING CODE

“All-capitals provide visibility – maximum size within a given area,” said Luna.

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“I myself would have used caps to ‘yell’ on a typewriter when I was a kid in those years, also,” said McWhorter.

In the 1970s, Robert Moses used all caps to convey his rage at a draft of Robert Caro’s biography, The Power Broker. It becomes apparent in pianist Philippa Schuyler’s biography, Composition in Black and White, that she “was quite fond of using caps to yell” – as early as the 1940s. Linguist John McWhorter pointed out two examples from the days of typewriting. Writers have used capital letters to convey anger in print, too. Professor Paul Luna, director of the department of typography and graphic communication at the UK’s University of Reading, told me we’ve been using caps to convey “grandeur,” “pomposity,” or “aesthetic seriousness” for thousands of years – at least since Roman emperors had monuments inscribed, in all caps, with their own heroic accomplishmnets. We’ll probably never know exactly why it was convention number one that caught on, but there may be something intuitive about using capital letters for emphasis. There are three kinds of emphasis in use, in order of popularity: There seem to be some conventions developing in the use of various emphasizers. In 1984, one user had to explain: “if it’s in caps i’m trying to YELL!” In one of the best clues into the evolution of this convention, another user, Dave Decot, summed up the situation as he understood it in 1984: The first bloggers may be responsible for that development: Linguist Ben Zimmer pointed me to old “Usenet newsgroups” – the precursors of the forums and Reddit threads that dominate the Internet today – where people hashed out what capital letters would mean online. People have long used capital letters to set text apart and convey its importance, but upper case letters haven’t always signified loudness.

WORD ART TEXT TO LOOK LIKE SHOUTING CODE

Are emoticons appropriate in formal emails? Are “trigger warnings” thoughtful or over-the-top? Are you irritating everyone you email with your “signature”? The uncertainty that typically surrounds these questions makes it all the more remarkable that there’s one convention that is incontestable: Typing in all caps is internet code for shouting, and it is rude. The rules of “netiquette” are not exactly static or undisputed.

Word art text to look like shouting